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We are bringing together all the group’s room unit brands of Waterloo, NACO and Air Diffusion under one brand identity “Waterloo by Swegon” to reflect its position as the UK’s largest manufacturer of air terminal devices.
Fig 1: New logotype for Airborne Room Products in the UK market
Since the acquisition of Waterloo in 2020, we have been working on full integration and settling our combined business into the new ‘Vantage Point’ factory in Kent.
This is consistent with our philosophy of investing in local manufacturing to service its key markets and strengthening well-known brands under the group umbrella while also bringing in expertise and innovations from across global operations.
Local product choice
The Waterloo by Swegon range will provide the product width, flexibility and choice that meets the specific needs of the UK market, backed up with leading local technical expertise. To support this there will be further investment in technical innovation, sustainability, and digitalisation initiatives.
Daniel Jones, UK&I Room Unit Product Manager, said: “Our customers will have access to more great products, but with added benefits like Environmental Product Declarations, BIM and cloud selection tools designed to make their lives easier.”
Andrew Collard, UK&I Business Unit Director, added “The new brand is an opportunity for our customers to benefit from our extensive technical expertise and the product selection flexibility afforded by such a wide range. The consolidation of Swegon’s room unit product portfolio is a natural fit and creates exciting opportunities for the business and our customers.”
